If you are thinking about using stock video for a professional online advertisement then free stock video most likely will not work for you.
Stock footage is often used in television and online advertainments when there is not enough budget or time. Sometimes these commercials are political or are used to create the illusion of having on-camera performers appear to be on location.
Video footage may also refer to small parts used in film and video editing, such as special effects and archive material and sometimes called B Roll. The term footage originates in film and is also referred to as recorded video, stock footage, film stock, archive footage, etc.
Stock footage is film or video footage that can be used again in other films. Stock footage saves filmmakers time and money from having to make it themselves. Stock footage may have been used in other productions. In some cases, stock video might include video of famous cities, landmarks, wildlife, and/or historical footage. Stock footage of a hurricane, volcano, underwater, or other difficult places to get to easily.
During the times of the covid crisis stock footage of studio audience applause and reactions have been used in TV shows in place of a live studio audience.
Sometimes film projects will also sell or trade footage. Thanks to video equipment getting cheaper stock footage is also created by non-professionals. Companies throughout the world use stock footage. Television, movies, internet ads, etc.
Free stock video might seem like a good idea at first but if too many advertisements are using the same video clips then your video won’t appear original. Do you have a brand with it’s own unique look? If so, then using the same free over-used videos a like everyone else is not a good idea. This could make your advertisements appear to be a copy of someone else’s work weakening your branding efforts.
And free stock video on the free stock video websites tend to be created by professionals. Imagine if you were using very professional looking stock video with perfect lighting and prefect-looking actors but really needed authentic-looking people and images with not-so-good lighting and not-so professional.
What you might be looking for is affordable and authentic stock video. Affordable stock video, such as stock video for just US$25, is basically free stock video. And, authentic stock video is unique. This combination is useful for branding, professionalism, and still within budget.
So, when it comes to branding, uniqueness, authenticity then free stock video may not be the video that you need.
Tip: You can get some inspiration from this article about earning money online. In this article you’ll get some ideas of videos that you can easily record and start to make money right away.